Why Does My Cape Breton Business Need Social Media Marketing?

It’s a good question.

One of the key things for you as a business owner to understand about Social Media Marketing – which can take some of the apprehensiveness out of “going digital” – is that you’ve been marketing your companies all along.  It may have been through direct mailings, newspaper or radio ads, or simple flyer distribution, but make no mistake—

All of that is marketing.

So the shift to social media marketing really isn’t as great as it would seem.

We’re simply taking our efforts from the physical to digital.


Because digital, like Facebook, Blogs, Twitter, and Instagram, is where everyone is today!

So, why change?  Why shouldn’t your Cape Breton Business just keep doing things the way you’ve always done them?

The answer is simple.

You could stay status quo.

Let’s face it—all of the things we’ve done in the past HAVE yielded results.

Maybe not as much as you had hoped for… but they DID work.

But even without the numbers, you can feel it in your business…

The old avenues of radio, television, and newspaper ads are delivering diminishing returns.

The BIG question is…

How many opportunities will you miss if you fail to take advantage of social media and digital marketing for your church in Nova Scotia? 


To get an idea of social media’s impact on today’s society, let’s examine some current statistics.

Canadian company, Sherpa Marketing, has compiled data regarding the social media habits of residents of Canada.  Their findings show that:

  • 64 percent of all Canadians claim to have at least one social media networking profile with 50 percent of them registered to more than one.
  • 70 percent of those users check into their profiles a minimum of once a month and consider themselves to be regular users of social media platforms.

So, we know without a doubt that the vast majority of Canadian Churches polled ARE making use of social media to boost their online presence on Google.

What else can we learn from these surveys?

We can learn a lot from basic demographics.  Who is using social media, and which platforms get the most traction?

Sherpa Marketing reports the following statistics for Facebook:

  • 93 percent of all 18-24 year olds use Facebook
  • 93 percent of all 25-34 year olds use Facebook
  • 87 percent of all 35-44 year olds use Facebook
  • 76 percent of all 45-54 year olds use Facebook
  • 74 percent of all 55-64 year olds use Facebook
  • 69 percent of all 65+ year olds use Facebook

It is easy to draw the conclusion that Facebook is a much used social media platform and a great marketing opportunity for all of Cape Breton’s businesses.

Compared to Facebook, the Instagram followers are smaller but worth noting.

  • 24 percent of 18-24 year olds
  • 33 percent of 25-34 year olds
  • 35 percent of 35-44 year olds
  • 35 percent of 45-54 year olds
  • 8 percent of 55+ year olds

At present nearly 50 percent of all small to mid-size business owners are using social media as a means to advertise their businesses, and the same goes for churches in the Maritimes. You need to take advantage of every opportunity that presents itself and marketing or church advertising it one big step in helping your website traffic grow.

Simply put, if you aren’t making full use of this tool, you’re falling behind the competition.

Social media statistics prove that there is a captive audience out there who is receptive to social media marketing campaigns.

The statistics are staggering.  They overwhelmingly point to the progress that can be made simply by making use of social media tools that are right at fingertips and that many of us are already using for own personal enjoyment.

What does all of this tell us?

It tells us that social media is powerful.

It can enhance and enrich our efforts to reach our community with our product.  To neglect it would be to fail to be a good steward of an amazing tool that is easily accessible to us.

The statistics tell the whole story.

Churches in Canada have now embraced social media as a means of communication.  Local churches in Atlantic Canada are moving away from the telephone and traditional letter writing and newspaper reading and towards an online presence to keep in touch with congregations and parishioners.

This isn’t a future eventuality… We’re there NOW.

So, what does this mean for your Cape Breton business?

It means that it’s time for change.

To ignore the power of social media marketing opportunities is to miss the boat.

Your audience is out there.

And it’s no mystery where they are…they’re on social media!

The 21st century marketing methods look markedly different from how the business owners of even ten years ago approached things.

The product may be the same, but the method of promoting that product and brand has been altered.

Never has it been easier to reach the world at large with your product or service. Specializing in church marketing in Cape Breton, Luminescent Communications is your local advertising partner.

Want to learn more about how to take your Cape Breton business advertising and marketing into the world of social media? Luminescent Communications can help!

Contact the church advertising experts in Sydney NS – Luminescent Communications now at 902 304-4707 or email our Creative Director, Jason Homan at jhoman@forwardmarketing.ca for a personalized, no-obligation marketing assessment or conversation.